In a battle between the leading sugar substitutes — Equal and Splenda — a federal judge has ruled a jury must decide whether Splenda’s claim that the product is “made from sugar so it tastes like sugar” is misleading. In , the judge rejected a defense argument that Splenda’s claim is literally true. The opinion sets the stage for a trial that promises to be a battle of experts, including a neurobiologist testifying on the biology of sweet tastes.
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Posted on Thursday, March 8th, 2007. Filed under: Business Law, Law Misc
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